Every industry uses video, even if only as a valuable tool for marketing. The biggest challenge in video production is your viewer’s attention span: creating a video that will keep someone engaged for its entirety can be a difficult task. Videos are judged on their content, presentation, production quality, style, and the valuable information they provide. But how do you get started?

When your dream client assigns you a project, the end result needs to be carefully crafted. You need to create targeted strategies so your video content speaks to the right audience in the right way through the right channels. Here some tips to scale up your video production so that ultimately your clients’ needs are fulfilled:

Focus on Pre-production

Any process starts with planning. During pre-production, you will further develop ideas and planning prior to the process of production. It will give your team an idea of how each step helps develop a ‘roadmap’ on which to base the further production stages. With thorough pre-production, you can set boundaries that will not only empower creativity, but also protect the integrity of your script of the video.

Hiring the right resources

It is important to hire staff members who have enough knowledge and experience so that time isn’t wasted on training them. If your client wants production to be completed within short span of time, you can move the process along faster with an experienced team. Hence it’s better to find the correct fit by using various online sites like productionhub.com so that you get hire the right people.

Optimum use of existing equipment

If the project is on a tight schedule and you don’t have enough funds to purchase higher quality equipment, see if you can update or upgrade your existing equipment. Experts like Caleb Ward advise that if you’re trying to do a follow shot but can’t afford the $500+ price tag for a follow focus, you can craft a makeshift one by putting a zip tie and rubber band on around your focus ring.

Jot down the things you need for project completion

It’s ideal to have a timeline in place: when to have the crew ready, when the equipment is ready, when the story line is finalized, and so on. Here is an example of how to go about setting up a to-do list:

• • • Have the videographer chose the correct lights and camera.
    • Make sure the producer can direct, shoot, edit and upload the videos.
    • Have the content developer write the script for the video.
    • Hire a marketer to distribute the videos, track performance, and serve as a middleman between video production and marketing.

Keep the extras

In case of an emergency, such as equipment failure, it’s always important to have a backup for it. Make sure to have extra cables, cords, SD cards, etc. on hand and keep them safe.

Clarify the client’s requirements

Make sure that you schedule enough meetings with the client in order to understand their needs and expectations. Get clear idea of what kind of output they need, their exact budget, whether your quote matches the budget given, etc. Also suggest additional ideas to brainstorm with your client and get them excited.

Staff backup plan

Sometimes you won’t find the right crewmember with required skills in the given time. It might be a good decision to let machines do the work. Utilize the equipment to cover the work.

Post-production/editing

Make sure your video content is remarkable and tailored to your target audience. Edit your video down so it gets to the point and doesn’t drag on. Make sure that the video is engaging, informative, creative, and meets the requirements of the client.